How to Get More Clients for Your Small Business

Most business owners want to know how to get more clients in the most effective way if possible. Like everything that is worth achieving in life, getting some new clients is probably the prize of the process. You should always invest time into networking, building relationships, and marketing small businesses.

Below are some of the offline and online practices, tools, and strategies that you can implement to get more clients successfully. Once you use these and you focus on providing the greatest service, your clients would come back again and refer some potential customers they know.

Reconnect with Your Previous Clients

The most essential thing you have to do is to make a spreadsheet that details your previous clients. Type in their phone numbers, names, email addresses, and some contact details. In addition to that, when making your database, list something about your client’s personal life. So, each time you connect with them, you’re adding a personal touch, which can be a good way to make them transact with you again.

Be Active on Social Media

In a recent survey, many businesses have no social media presence and less than half of small businesses are using their social media presence consistently. There are many reasons why you should be active on social media to get more clients. One of these is that it’s cost-effective. Aside from that, it allows you to be popular and target customers quickly. Social media can also help you build your own credibility and expand your reach so you can attract more clients. Some of the social media sites you can take advantage are Facebook, Twitter, and Instagram.

Hire Somebody to Write Content for Your Business or Write a Blog

A good way to attract more clients is writing the blog posts with your clients in mind. Look for the topics you can write about which connect your clients with what you do. Blogs are a good way to sell without selling. In other terms, blogs are another good way to get more clients. You don’t have to hire a writer if you can be your own writer. However, if you don’t have more time and need someone to do it, hire the best ones in the field to make your blog more appealing.

Get More Clients from Your Old Clients

Most small business owners never think about how important their referrals are and they find this uncomfortable. It is also common to assume that their clients will pass good words about them. Referrals are among the best ways to get more clients for your small business. If you like to get other clients, you should set aside squeamishness and get the habit of asking for referrals from happy clients.

Try Offering Something Free

There are some opt-in offers and there are free ones. Neither one would require you to spend money, yet one might have you to give your email in exchange for an item, so it’s not really free. It would be a good idea to use both kinds of offers for you to gain more clients in the long run.

There’s no magic in getting more clients. If you are passionate with what you do and you’re committed to each of all your clients or potential customers, you will always get more clients without exerting too much effort.

Turn Everyone You Meet Into Your Own Business Clients

For some people, it might seem impossible to turn people they meet into their business clients. But, what they don’t know is that it’s achievable. Networking is a famous and new word around the globe. There are countless of topics on how you must be proactive and be on the lookout for professional partners and clients everywhere you go, whether it is attending professional conference or going to any alumni meeting.

Nevertheless, for many people, this all ends with get tons of business cards or in some cases connecting on LinkedIn and Facebook. Then, you end up having a long contact list and forgetting who to approach for some situations. This is the reason why you’ll find tips from professional virtual assistants useful on how to make use of the web systems for organizing the new contacts and turning them into your new clients. Thus, once you find yourself getting lost among various EMS and CRM systems and there’s still no organized processed to keep in touch with your potential clients, there are some tips you may consider.

You have to bear in mind that getting clients is all about meeting people virtually or in person, building relationships to determine the like, the know, and the trust factor. Repeating this process will help you in the long run as you continue meeting new people.

To make that process much easier, there are some things you should do and these include the following:

  • Make a system to nurture the new contacts.
  • Use the right tools meant for such tasks like a CRM.

A CRM is basically a database to manage, analyze, and record customer data and interactions through customer life cycle. Everyone you meet can be your leads and show interest in your business. These can be your potential clients and for them to be your clients, you have to track all your interactions. Your goal is to track email, text, phone, and social media conversations, drive sales growth, help in customer retention, improve business relationship with the customers, and nurture relationships with prospects.

The process to use CRM includes:

  • Store names and email addresses in EMS or email marketing system.
  • Consider using an email list to help future and potential clients to know more about who you are and what you do.
  • Get permission to add somebody to your list of email in an EMS through asking some clients to download free giveaway, to buy one of your products or services, and attend free webinars.

How It Works?

You may set up a system that you could do yourself or better yet outsource to the virtual assistant who completes the tasks that have been approved by you.

The Results

  • You’re building relationships because you asked the questions about them that showed personal interest.
  • Your email list will grow with people who are interested in your products and services. They also gave you permission to market to them.

Making your Business Growth Trendy with these 3 Upgrades

Sustainable business growth is something that requires an understanding of different factors that range from overhead expenses to market share. However, three interesting business trends should be kept in mind now that newer generations and more technology get involve in the market.

business growth

Business growth and development

The first business growth main characteristic is technology and web presence. The availability of the internet and internet-based technology has given small-business a higher level of autonomy.

Small business can directly control brand development, customer engagement, and even marketing in a more direct and targeted way. According to the IWS campaign, 97% of all customers conduct online research on products or services before making a purchase.

Furthermore, with the rise of mobile usage, businesses websites have also to be mobile friendly. LSA Insider reports that half of all small business sites are not mobile friendly, which is a terrible thing as most customers are dependent on internet research for their purchases.

If, by any chance, a young business cannot spare the time to create an online presence, then, there are companies, like 99 Dollar Social and Hootsuite that are willing to help to build the momentum needed to have relevance in this digital age.

All this online presence leads to the second hot business trend that helps growth, and that is e-commerce. Online commerce has driven consumer in mass. However, based on the US Bureau of Statistics, retail shopping has increased in the places like the United States. The main culprit behind this rise has been shipping cost.

Luckily, when presented with free shipping, 58% of consumers prefer to order online and take advantage of the comfort of receiving their orders at home or their workplace. Moreover, the same percentage of customers are willing to add extra items to their online carts if that guarantees online shipping.

This way, a great perk that has become quite trendy has been to add free shipping after a certain level of expenditure has been reached. It guarantees a higher standard of revenue in your pocket and an increase in your business growth. In case your business is running on a tight budget, companies like Shopify and Magento are willing to offer their services for relatively good prices.

The previous two points matter because of this last trend that has been affecting business growth, millennials. With the oldest members of this group in their mid-30’s, Millennials are now the driving force of the economy.

The US Chamber of Commerce recognizes the newly acquired purchasing power of the Millennials, along with their spending habits. If you want to grab their cash, your business will have to comply with the previous 2 points. Furthermore, your firm engagement will guarantee a steady stream of income.

Based on latest statistics 87% of millennials are willing to share insight on products through online surveys. This is done to guarantee that their favorite brands stick to their codes of morals, social responsibility, and transparency.

Considering these three hot trends will help any small business a steady growth, and secure revenue for years to come.